This is a campaign I find incredibly offensive.
The whole point of being modest is to NOT be hot. If you’re dressing “modestly” but are still desiring to be seen as hot, there is definitely something wrong there. It’s like being proud of the fact that you’re a virgin but pushing it as far as you can. It may be a cute rhyming slogan, but the truth is that you CANNOT have it both ways.
You are either modest, or you are hot. Take it or leave it.